Work With Erin
Erin writes about cars the way people actually live with them, and lately about life itself. Her work appears in Vogue, where she writes the On The Road column, The Times, Autotrader and, for many years, The Telegraph.
She works with automotive brands and beyond, from stand-alone consultancy to creative concepts and the content itself, and has spent two decades helping brands find the right tone, language and platforms to reach audiences the motoring world has often missed, especially women.
She’s a regular voice on BBC Radio 4, Sky News and podcasts at home and abroad, and hosts Autotrader’s podcast Women in the Driving Seat. Her Auto Trader report on women and electric cars, No Driver Left Behind, led to She’s Electric, the national series of live events for women that she fronted with Jo Elvin. She speaks on the future of cars, women and the car industry, and grief and resilience at work.
TV, Radio & Print
Erin scoots over for Vicki: “I never thought I’d do this” | Women in the Driving Seat podcast
My partner died. Then I found a text: ‘Shall we have an affair?’ | The Times
Aston Martin, Provence | Vogue On The Road
10 cars for 2026 that live in my head rent-free | Autotrader
Women in the Driving Seat, now with Vicki Butler-Henderson | Autotrader podcast
Auto Trader on ULEZ | BBC Radio 4, You and Yours
How I found peace amid grief on a mini-break with my son | The Times
Crisis What Crisis? with Andy Coulson | Podcast
He died on a sunny morning. Now I feel I have a terminal illness | The Times
My world fell apart in weeks | The Times Magazine
Postcards from Grief | Substack
Women in the driving seat | Autotrader
How To Address Consumer EV Barriers | With Erin Baker
Volkswagen x She's Electric: Sarah Cox-Thornley and Erin Baker
Driving Inclusivity Panel at Goodwood 2023 | Ford UK
Call You and Yours: Does EV driving work for you right now? | BBC Radio 4
No Driver Left Behind | Autotrader
Editorial Director, Auto Trader
World Car of the Year Judge
Car Contributor at Vogue, Marie Claire, Vanity Fair, Electric Drives
Content Marketing Consultant, Goodwood Estate
Editorial Director, Auto Trader World Car of the Year Judge Car Contributor at Vogue, Marie Claire, Vanity Fair, Electric Drives Content Marketing Consultant, Goodwood Estate
Host: She's Electric national roadshow
EV Writer of the Year, Newspress
Journalist of the Year, GOMW
Editor of the Year, GOMW
Host: She's Electric national roadshow EV Writer of the Year, Newspress Journalist of the Year, GOMW Editor of the Year, GOMW
Consumer Journalist of the Year, Newspress
Automotive Editor of the Year, Newspress
Campaigning Journalist of the Year, Newspress
Branded Content Editor, Highly Commended - BSME Awards
Consumer Journalist of the Year, Newspress Automotive Editor of the Year, Newspress Campaigning Journalist of the Year, Newspress Branded Content Editor, Highly Commended - BSME Awards
Get in touch
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