About Erin

Erin Baker is a journalist, editor and broadcaster, and one of the best-known voices in British motoring.

She read English at Cambridge and joined The Telegraph as a graduate trainee in 2000. In 2009 she became Motoring Editor of The Daily Telegraph and The Sunday Telegraph: the youngest motoring editor on Fleet Street, and the only woman. She grew the section’s female readership by 40% in three years, and set out to take car journalism beyond horsepower to the things that matter to people who actually drive: cost, sustainability, technology, and how a car fits into a real life.

Since 2014 she’s worked with Goodwood, Bentley, the RAC and Robb Report, and in 2018 she joined Auto Trader, where she’s now Editorial Director. She writes Vogue’s On The Road column, judges World Car of the Year, sits on Lamborghini’s Female Advisory Board and is a member of the Automotive 30% Club. She also hosts Autotrader’s podcast, Women in the Driving Seat. In 2023 she wrote Auto Trader’s report No Driver Left Behind: women and the journey to electric. It became the starting point for She’s Electric, a national series of live events for women curious about switching to an electric car. Erin was the driving force behind it, and its main host with Jo Elvin.

In 2026 Erin’s partner died, months after her father. She chose to write about it honestly and in public, in The Times and on her Substack, Postcards from Grief. She’s since talked about grief on Andy Coulson’s Crisis What Crisis? and on BBC Radio 4, and now writes regularly for The Times Saturday Magazine, The Times features pages and Sunday Times Travel.

Whether she’s writing about a supercar or the hardest year of her life, she writes the same way: clearly, warmly, and with the truth left in.

  • After leaving the University of Cambridge with a degree in English, Erin wasted no time in pursuing her chosen career in journalism, moving swiftly through the ranks of Britain’s best broadsheet. In 2009, she became the youngest and only female motoring editor on Fleet Street when she took on the Motoring desk at The Daily Telegraph and Sunday Telegraph.

    She writes regularly for The Times Saturday Magazine, The Times features pages and The Sunday Times Travel pages. She hosts a podcast, Women in the Driving Seat, and has appeared as a guest on global podcasts such as Andy Coulson’s “Crisis What Crisis?” show. She is a regular talking head on BBC Radio 4’s news and consumer programmes. She also has a successful Substack, Postcards from Grief, with thousands of followers.

  • Since leaving the Motoring desk at the Telegraph in 2014, Erin has worked as a consultant with brands and businesses within the automotive sector. Her strategic editorial approach has seen her pioneer content across numerous automotive lifestyle channels and platforms that reflect the breadth and evolution of the motoring landscape. Erin has produced and overseen work engaging an audience base beyond that of the traditional 'petrolhead'. As an authority across the spectrum of automotive journalism, Erin brings with her an audience to match – from the die-hards obsessed by the latest in powertrains to the millennials demanding connectivity.

  • During her time on the Telegraph Motoring desk, Erin enlarged the section's established male audience while simultaneously nurturing and expanding its female one. Her dedicated and pragmatic approach resulted in the growth of female readership by 40% over 3 years.

    The fundamental automotive conversation has grown from being dominated by horsepower, acceleration, and speed to embrace 21st-century topics such as sustainability and connectivity. With this evolution, the audience has changed alongside it to include women, who had previously been largely excluded. While much of the automotive press has yet to embrace this, Erin is not only already part of the conversation but has engaged her diverse audience on these topics with her fresh, results-driven editorial approach.

  • Erin's relationships go beyond those of the traditional journalist. Eleven years at the top of automotive journalism have seen her forge close working relationships with Managing Directors, Marketing Directors, and Communications Directors of all the major OEMs as well as their key agencies. Her journalistic, PR, and media network is equally far-reaching, as is her ability to bring people together to create exciting and engaging content for the right audience.

  • Erin combines first-class editorial experience with acute insight to engage a broad automotive audience. Her multi-dimensional understanding of the automotive landscape has positioned Erin as a unique pioneer when it comes to connecting editorial output with commercial results. Finally, Erin's ability to solve commercial issues with creative content solutions is second to none.

Get in touch

Interested in working together? Fill out some info and we will be in touch shortly.