Erin Baker is an experienced, class-defining automotive journalist and editor.

Best known for her roles as Motoring Editorial Director at Telegraph Media Group then Auto Trader, and her many TV and radio appearances as a consumer expert, Erin has been driving the conversation when it comes to the future of the automotive product for almost 20 years, in national, specialist and lifestyle press.

Erin has worked directly with many well-known brands from Bentley to Ford in recent years, pioneering the blend of first-class automotive content with the right audience to meet commercial objectives. She specialises in engaging the female automotive consumer via the right tone of voice, language and platforms.

She continues to write for numerous publications including Vogue and Marie Claire, widening the automotive conversation to reflect the nature of the industry as it evolves to sustainability and connectivity over horsepower and engine size.