Erin Baker
Journalist
Editor
Broadcaster
Consultant
Speaker
Podcaster
Twenty-five years writing about cars and the people who drive them. And now, about loss.
Experienced
Erin Baker is a true thought leader, best known for her roles as Motoring Editor at Telegraph Media Group and Editorial Director at Auto Trader. For almost 25 years, she’s been driving the conversation on the future of the automotive industry in national, specialist and lifestyle publications. In 2026 Erin was widowed, and she now also writes and speaks about grief in the national media.
Trusted
Erin has worked directly with multiple OEM brands, pioneering the blend of first-class automotive content with the right audience to meet commercial objectives. She specialises in engaging the female automotive consumer through the right tone of voice, language and platforms. Her grief writing means she’s now also a trusted voice on loss in national newspapers, on Substack and on the radio.
Connected
Erin continues to write and broadcast for numerous publications and channels including Vogue, The Times, BBC Radio, TV and various global podcasts, widening the automotive conversation to reflect the evolving nature of the industry with unparalleled passion and insight.
AS SEEN AND HEARD IN
The Telegraph · The Times · Vogue · Autotrader · BBC Radio 4 · Sky News · Marie Claire
Postcards from Grief
In 2026, Erin started writing honestly and publicly about losing her partner. The result is a Substack read by more than 1,000 people, a series of pieces in The Times and a candid conversation with Andy Coulson on Crisis What Crisis?
“No journalist knows more about cars than Erin Baker… she’s a thoroughly lovely human being to work with. All the stars. Would recommend.”
Jo Elvin, editor, broadcaster and writer
Get in touch
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