After leaving the University of Cambridge with a degree in English, Erin wasted no time in pursuing her chosen career in journalism, moving swiftly through the ranks of Britain’s best broadsheet. In 2009 she became the youngest – and only female – motoring editor on Fleet Street when she took on the Motoring desk at The Daily Telegraph and Sunday Telegraph. She has won Editor of the Year (Newspress), Consumer Journalist of the Year (Newspress), Campaigning Journalist of the Year (GoMW) and was Highly Commended for Brand Content (BSME).

Since leaving the Motoring desk at the Telegraph in 2014 Erin has worked as a consultant with brands and businesses within the automotive sector. Her strategic editorial approach has seen her pioneer content across numerous automotive lifestyle channels and platforms that reflect the breadth and evolution of the motoring landscape. Erin has produced and overseen work engaging an audience base beyond that of the traditional ‘petrolhead’. As an authority across the spectrum of automotive journalism, Erin brings with her an audience to match – from the die-hards obsessed by the latest in powertrains to the millennials demanding connectivity.

During her time on the Telegraph Motoring desk Erin enlarged the section’s established male audience whilst simultaneously nurturing and expanding its female one. Her dedicated and pragmatic approach resulted in the growth of female readership by 40% over 3 years. The fundamental automotive conversation has grown from being dominated by horse-power, acceleration and speed to embrace 21st century topics such as sustainability and connectivity. With this evolution the audience has changed alongside it to include women, who had previously been largely excluded. Whilst much of the automotive press has yet to embrace this, Erin is not only already part of the conversation, but has engaged her diverse audience on these topics with her fresh, results-driven editorial approach.

Erin’s relationships go beyond those of the traditional journalist. Twenty years at the top of automotive journalism have seen her forge close working relationships with Managing Directors, Marketing Directors and Communications Directors of all the major OEMs as well as their key agencies. Her journalistic, PR and media network is equally far reaching, as is her ability to bring people together to create exciting and engaging content for the right audience.

Erin combines first-class editorial experience with acute insight to engage a broad automotive audience, but especially women. Her multi-dimensional understanding of the automotive landscape has positioned Erin as a unique pioneer when it comes to connecting editorial output with commercial results. Finally, Erin’s ability to solve commercial issues with creative content solutions is second to none: her work around tone of voice, language, stories and platforms to engage female consumers, all based on female-consumer data, is unique.